Sample pre-contact SQL brief

    This is what a qualified lead looks like before you ever touch it.

    Every account we hand your team comes with the evidence, the reasoning, and the caveats. Facts are marked as facts. Inferences are marked as inferences. Anything we can't verify is called out - not quietly upgraded into a claim. Below is a real brief format on a representative account.

    The evidence ladder - how we grade every claim

    Strong evidence

    Directly sourced, verified, and dated. Treat as fact.

    Supporting

    Multiple weaker signals point the same way. Directional.

    Verify on call

    Plausible but worth checking on the first call.

    Unknown

    We looked and couldn't confirm. We're not going to pretend otherwise.

    We also label the shape of each finding: Fact observed, Inference our reading of the facts, or Caveat a limit on what we can say.

    Representative account · real format

    C

    Cotton Culture Co.

    cottonculture.example · sustainable apparel, IN

    Qualification: Priority - reach out this week

    Prepared for: Modern Trade B2B ordering ICP

    Why we're handing you this account

    They match your ICP on category, size and geography Fact, and there's a clear present-tense buying trigger in the wholesale reorder workflow Inference. The founder is the decision-maker and is reachable Fact. Export-readiness is not the story here - don't lead with it Caveat.

    Company snapshot

    Industry
    Sustainable cotton apparel · D2C + retail wholesaleStrong evidence
    HQ
    Ahmedabad, Gujarat, INStrong evidence
    Employees
    40-70 (LinkedIn shows 52)Supporting
    Founded
    2019Strong evidence
    Reported presence
    Amazon IN, own D2C site, ~180 multi-brand retail stockistsSupporting
    Est. GMV band
    $3M-$6M / yearVerify on call
    Certifications
    GOTS-certified (site claim); audit body not disclosedVerify on call
    Export activity
    No confirmed export shipments in public recordsUnknown

    Findings

    • FactStrong evidenceActively expanding wholesale footprint

      Three new retailer partnerships announced in the last 90 days across Bangalore, Pune and Hyderabad, per their LinkedIn company page. Two of the three retailers have 20+ store networks.

      Source: LinkedIn · company page · 3 posts

    • FactStrong evidenceHiring signal points to B2B motion

      Two open roles: 'Key Account Manager - Modern Trade' and 'B2B Growth Lead'. Both posted in the last 30 days on LinkedIn and Naukri.

      Source: LinkedIn Jobs, Naukri

    • InferenceSupportingLikely evaluating a B2B ordering / catalog tool

      The wholesale expansion + B2B hires + the fact that their current retail order flow is over email (visible from a retailer testimonial) suggests they will feel the pain of no-catalog ordering within one to two quarters. This is an inference, not a stated intent.

    • FactStrong evidenceFounder is the likely decision-maker

      Founder-CEO signs off on all press interviews and is the LinkedIn-tagged owner of the wholesale expansion posts. No COO or VP Sales in the org chart.

      Source: LinkedIn, 2 published interviews

    • CaveatVerify on callExport-readiness is a maybe, not a fit today

      Founder mentioned 'Middle East and UK interest' in one podcast (Nov 2025) but there are no confirmed export shipments in the public ImportGenius / Volza records we checked. Treat export as a future-state topic, not a current buying trigger.

      Source: Podcast interview + trade data check

    • CaveatUnknownNo published revenue, no funding disclosed

      Bootstrapped per the founder's own account. No ROC filings that give a clean revenue figure. Our GMV band is a modelled estimate from stockist count × category average - directional only.

    Who to reach

    RP

    Riya Patel Founder & CEO

    Verified email + LinkedIn provided in the delivered record

    Strong evidence

    Founder-led decision. No COO or VP Sales in the org. Responds to LinkedIn DMs within 48h based on public engagement pattern. Inference

    How to open the conversation

    1. 1.Lead with the wholesale reorder pain, not the export story. The reorder pain is present-tense; export is a maybe.
    2. 2.The founder owns this decision. Skip the org-chart dance; get the founder on the call.
    3. 3.Don't over-index on the GMV number - it's a modelled estimate. Anchor to the stockist count and hiring pattern instead.

    Three questions we'd verify on the first call

    • "You've announced three new retailer partnerships this quarter - what's the current process for a stockist to reorder from you?"
    • "The B2B Growth Lead role is fresh - what does the first 90 days look like for that person?"
    • "The Middle East and UK interest you mentioned on the podcast - is that active right now or a 2026 conversation?"

    Delivered by DomainEnrich · every claim graded, every caveat surfaced

    Facts, inferences, and caveats - never mixed

    Why the brief looks like this

    Most "enriched leads" hand a rep a list of fields and hope the rep sorts truth from guesswork. That's how outbound teams end up citing numbers that turn out to be modelled, or leading with a story that turns out to be a caveat.

    Facts stay facts

    Directly sourced, dated, and citable. If we can't source it, we don't label it strong.

    Inferences are labelled

    Our reading of the facts is marked as ours - so your rep knows what to test on the call.

    Caveats are surfaced, not buried

    Anything we can't verify, or that would mislead if quoted out of context, is called out in the same weight as the finding.

    Want a brief on real accounts in your ICP? See how Pre-Contact SQL Delivery works or see indicative pricing.

    Book a discovery call and we'll scope a sample brief on a real account.

    Bring one ICP and a few target companies. We'll show you the same evidence ladder on your own market before you commit to anything.