Domain Enrich isn't a database you query or a UI you learn. It's a qualification engine that runs between "we need pipeline" and "here are the accounts worth pursuing." The engine adapts to your segment, your sources, and your definition of fit - and hands your team pre-contact SQLs on the other side.
Every engagement starts in one of two modes - or both. The mode determines how we source the candidate set before qualification even begins.
You know what a buying signal looks like - a hiring pattern, a funding event, a stack change, a regulatory shift. We watch for it across the sources that matter, and qualify the accounts that trip it.
Example: SaaS teams hiring their first 'AI Engineer' in Series B companies with ≥ 100 employees.
You know the segment cold - the industry, the geography, the size band. We map who exists in it, cluster them by fit, and surface the pockets worth pursuing first.
Example: Independent MSPs in Ontario with 20–75 employees, serving mid-market manufacturers.
Same seven moves on every engagement - the mix and depth shift with the scope.
What does a real opportunity look like for your team? What would you walk away from?
Which corners of the internet, filings, hiring data, and public signals actually matter for your segment.
Signal-led, segment-led, or both. This is the pool - not yet the answer.
Only the fields your qualification model needs. No 90-column CSVs full of nothing.
Every account is scored. Every score is backed by evidence, inference, and (where relevant) caveats.
Who signs, who blocks, who champions. And how to reach each layer.
In the shape you need. Your reject / accept feedback tunes the next batch.
Most engagements use one or a blend. Which one fits comes out of the discovery call.
Industry, size, geography, structure, ownership - the classical filters, applied with actual research instead of a checkbox database.
What they run today, what they've moved off, what they're likely to buy next. Inferred from public evidence, not vendor lists.
Hiring, funding, product launches, filings, leadership changes - trigger events that make now the right moment.
Who they already work with, who they compete with, who they've partnered with - the network you can move through.
Your own logic, written down and applied consistently. When the four above don't quite fit.
Domain Enrich isn't trying to replace your CRM, your sequencer, or your calendar. It sits one step upstream and hands them a better input.
HubSpot, Salesforce, Pipedrive, Attio, Close, Folk - or a CSV if that's simpler.
Outreach, Salesloft, Instantly, Smartlead - accounts arrive scored and briefed.
Slack, shared docs, or a light dashboard - whatever your team actually opens.